As a marketer our main objective is to position our product or service as the best option to solve a specific need or problem for a consumer. In other words, we want to be the first brand a customer thinks of after they realize they have a problem that our product solves. Getting to that …
Inbound Content Marketing
Traditional marketing tactics typically consist of outbound methods which focus on disruptive techniques with regards to delivering a message to the market. With an outbound approach, you are putting your product in front of as many people as possible, hoping to extract value from each customer. This approach creates an unpleasant experience for the buyer, …
Buyer’s Journey
The buyer’s journey is defined as the active research process someone goes through leading up to a purchase. It’s called a journey because each one of your prospective customers will be at different points in their journey towards a purchase. The goal is to create content which is helpful and relevant for each stage of …
Buyer Persona
Figuring out the buyer persona for your company will be one of the most impactful and influential steps in the process of creating a marketing content campaign. This is because the content of your campaign will be tailored and designed based on reaching and benefiting your buyer persona as an audience. A buyer persona can …
Company Purpose
The importance of defining your company purpose is very high as it is the reason you are in business, the ‘why’ behind every action you take from an individual level to a company wide level. This is why your company exists and the benefit you provide to individuals. By having this clearly defined for your …
Content Optimization 